Digital Marketing Specialist

Job Description

We're on the lookout for a Digital Marketing Specialist to join our growing team in Johannesburg. This role will focus on developing and implementing innovative marketing campaigns, enhancing our online presence, and driving lead generation through various digital channels. If you're passionate about digital marketing and have a knack for creativity, we want to hear from you!

Responsibilities

• Lead digital marketing initiatives to enhance customer engagement.
• Develop content strategies for blogs, newsletters, and social media.
• Utilize analytics tools to measure campaign success and ROI.
• Collaborate with designers and developers to improve website UX.
• Conduct competitor analysis and adjust strategies accordingly.
• Train and mentor junior marketing team members.

Requirements

Education

• Bachelor's degree in Marketing or related field
• Master's degree preferred

Experience

• 5+ years of experience in digital marketing and brand management

Technical Skills

• PPC Advertising
• Email Marketing

Soft Skills

• Project Management
• Team Collaboration

Certifications

• Facebook Blueprint Certification

Languages

• English: Fluent

Advantageous

• Experience with marketing automation tools: Familiarity with tools that automate marketing processes.
• Proficiency in A/B testing: Experience with A/B testing strategies to optimize campaigns.

Benefits

• Comprehensive health coverage
• Annual leave and public holiday benefits
• Employee discounts on wellness programs
• Access to training and mentorship programs

Company Culture

• Professional Growth: We provide opportunities for personal and professional growth through ongoing training.
• Work-Life Balance: We value work-life balance and offer flexible hours to support our employees’ needs.
• Community Engagement: We engage with our community through various outreach and volunteering initiatives.