Content Marketing Manager

Job Description

Join our team as a Content Marketing Manager, where you will be instrumental in developing and implementing high-impact content strategies. You'll collaborate with creative teams, manage multiple projects, and leverage analytics to enhance our marketing effectiveness.

Responsibilities

• Conceptualise and develop multi-channel content campaigns.
• Act as the brand voice in all content produced.
• Research and integrate audience insights into content strategy.
• Work closely with the sales team to align messages and drive conversions.
• Manage relationships with external content creators and freelancers.
• Monitor industry changes and adapt content strategies accordingly.
• Prepare and present reports on content performance and ROI.
• Participate in regular marketing strategy meetings to share insights.

Requirements

Education

• Bachelor's degree in Marketing or Creative Writing
• Master's degree in Marketing is advantageous

Experience

• 5-7 years of experience in a marketing role focused on content

Technical Skills

• Social Media Marketing
• Email Marketing Tools

Soft Skills

• Analytical Skills
• Leadership

Certifications

• Content Marketing Institute Certification
• Certified Digital Marketing Professional (CDMP)

Languages

• English: Fluent
• Zulu: Basic

Advantageous

• Proficient in video editing software.: Able to create and edit video content for marketing.
• Familiar with content optimisation tools.: Experienced in tools like SEMrush or Ahrefs.

Benefits

• Comprehensive medical aid
• Flexible remote working options
• Annual performance bonus
• Personal development budget

Company Culture

• Innovative Spirit: We value innovative thinking and welcome new ideas.
• Team-Oriented: Teamwork is fundamental to achieving business objectives.
• Diversity and Inclusion: We celebrate diverse backgrounds and perspectives within our team.