Market Research Analyst

Job Description

We are looking for a passionate Market Research Analyst to join our team in Johannesburg. The successful candidate will be responsible for conducting thorough research to provide valuable insights to clients. This role demands strong analytical skills and the ability to work collaboratively within a team.

Responsibilities

• Lead data collection and analysis for various research projects.
• Collaborate with marketing, sales, and product development teams.
• Identify key market trends and consumer preferences.
• Translate complex data into clear and actionable insights.
• Support the team in strategizing client campaigns based on market research.
• Conduct qualitative and quantitative analysis to measure effectiveness of strategies.
• Prepare detailed documentation for internal and external stakeholders.

Requirements

Education

• Bachelor's degree in Marketing or related discipline
• Postgraduate studies are preferable

Experience

• 3+ years in market research with proven analytical skills

Technical Skills

• Market Research Techniques
• Excel

Soft Skills

• Problem-Solving
• Interpersonal Skills

Languages

• English: Fluent

Advantageous

• Experience with qualitative and quantitative research: Solid understanding of both research methods and analytics.
• Proficiency in additional statistical tools: Experience with Tableau or other similar data visualization tools.

Benefits

• Attractive salary with annual increases
• Comprehensive medical and retirement benefits
• Work-life balance initiatives
• Training and upskilling programs

Company Culture

• Respect and Inclusivity: We embrace diversity and respect for all individuals.
• Continuous Improvement: A focus on ongoing learning and enhancement of our skills.
• Open Communication: We value transparency and encourage open dialogue.