Social Media Manager

Job Description

As a Social Media Manager in our Cape Town office, you will develop and manage our social media content calendar, engage with our audience, and track metrics to improve overall performance and engagement.

Responsibilities

• Develop creative content ideas to drive engagement on social platforms.
• Manage and execute paid social media campaigns to grow audience reach.
• Collaborate with the design team to create visually appealing content.
• Regularly track, analyze, and report on key social media metrics.
• Engage with audience feedback and adapt the content accordingly.
• Support corporate events and promotions through social media.
• Plan and maintain a content calendar aligning with marketing objectives.
• Conduct competitive analysis to identify best practices.
• Work with PR on social media for brand visibility and response management.
• Assist in developing training materials for social media use across the organization.

Requirements

Education

• Bachelor's degree in Marketing, Communications, or related field
• Master's degree is a plus

Experience

• 3-5 years of experience in social media management or digital marketing

Technical Skills

• Social Media Analytics
• Content Creation
• Social Media Advertising

Soft Skills

• Communication
• Creativity
• Team Collaboration

Certifications

• Hootsuite Social Media Marketing Certification
• Google Analytics Certification

Languages

• English: Fluent

Advantageous

• Experience with SEO best practices: Familiarity with SEO practices to enhance social media content visibility.
• Familiarity with graphic design tools: Knowledge of design tools like Canva or Adobe Creative Suite.

Benefits

• Competitive salary with performance bonuses
• Health, dental, and vision insurance
• Work-life balance initiatives
• Opportunities for continued training and development

Company Culture

• Innovation: We encourage creativity and embrace new ideas to drive the business forward.
• Diversity: A diverse workforce is our strength. We welcome various backgrounds and perspectives.
• Collaboration: Teamwork is essential. We thrive on collaboration and mutual support.