SEO Specialist

Job Description

We are seeking an experienced SEO Specialist to join our vibrant team in Durban. The successful candidate will be responsible for optimizing our clients' websites to improve search engine rankings and drive organic traffic. You'll use your skills in keyword research, on-page optimizations, and analytics to develop strategies that deliver results.

Responsibilities

• Plan and execute SEO strategies to improve organic search rankings.
• Monitor and optimize PPC campaigns as they relate to SEO efforts.
• Provide regular updates and reports to clients on SEO performance.
• Manage and optimize Google My Business listings.
• Facilitate SEO training sessions for clients and staff.
• Evaluate and recommend tools and platforms for SEO analysis.
• Collaborate with the web development team to implement SEO-friendly designs.
• Research and adjust strategies based on changing search algorithms.
• Create engaging and optimized content for various digital platforms.
• Support social media teams with SEO-driven content strategies.

Requirements

Education

• Bachelor's degree in a relevant field such as Business or Digital Marketing
• Master's degree is preferred

Experience

• 3-5 years of experience in an SEO role

Technical Skills

• Content Management Systems (CMS)
• Data Analysis

Soft Skills

• Attention to Detail
• Problem Solving

Certifications

• HubSpot Content Marketing Certification
• SEO Fundamentals Certification

Languages

• English: Fluent

Advantageous

• Experience in Google Ads management: Ability to manage paid advertising campaigns alongside SEO strategies.
• Understanding of UX principles: Knowledge of user experience best practices for SEO optimization.

Benefits

• Attractive salary package with annual increases
• Medical aid and provident fund contributions
• Work-life balance with flexible hours
• Professional development opportunities

Company Culture

• Empowerment: We empower our employees to take initiative and contribute to the company's success.
• Continuous Learning: We are committed to the continuous professional growth of our team members.
• Inclusivity: We strive to create an inclusive environment where everyone feels welcome.