Market Research Analyst

Job Description

We are seeking a Market Research Analyst to join our team in Pretoria. The ideal candidate will possess strong analytical skills, with a focus on gathering and interpreting market data to help guide strategic decisions. You will be involved in designing surveys, analysing data, and presenting findings to stakeholders.

Responsibilities

• Perform in-depth analysis of consumer behaviour and market trends.
• Develop and implement surveys and focus group discussions.
• Utilise statistical software to analyse large datasets.
• Report findings through presentations and reports to stakeholders.
• Conduct competitor analysis to identify market opportunities.
• Work closely with marketing and product teams.
• Provide actionable insights that influence product development.
• Update senior management on project milestones and outcomes.

Requirements

Education

• Bachelor's degree in a related field
• Postgraduate qualification in Market Research or Statistics is preferred

Experience

• 4+ years in market research or analytics roles

Technical Skills

• Data Analytics Tools (R, Python)
• Market Research Techniques

Soft Skills

• Critical Thinking
• Teamwork

Certifications

• Professional Researcher Certification (PRC)

Languages

• English: Fluent

Advantageous

• Knowledge of market segmentation techniques: Experience in identifying and targeting specific market segments.
• Proficiency in Google Analytics: Ability to interpret web analytics and apply insights.

Benefits

• Comprehensive health and dental insurance
• Performance bonuses and profit sharing
• Paid time off and holidays
• Opportunity for remote work arrangements

Company Culture

• Continuous Improvement: We are committed to ongoing learning and development for all employees.
• Empowerment: We empower our employees to take initiative and lead projects.