Content Marketing Manager

Job Description

We are looking for a passionate Content Marketing Manager to oversee our content initiatives and drive our brand's storytelling in Cape Town. The ideal candidate will have a strong background in content strategy, creation, and analytics, with the ability to engage audiences effectively.

Responsibilities

• Set strategic direction for content marketing initiatives.
• Produce and curate engaging content that resonates with target audiences.
• Track and report on content engagement metrics to inform future strategies.
• Coordinate with sales and marketing teams to maximize content outreach.
• Initiate and manage partnerships with external content creators and influencers.
• Review and edit content to ensure clarity, accuracy, and brand alignment.
• Develop content for email campaigns and newsletters.
• Create compelling calls to action and content formats for lead generation.
• Organize webinars and events to promote content marketing initiatives.
• Foster a content-first culture across the organization.

Requirements

Education

• Bachelor's degree in Marketing, Media or similar
• Relevant certifications preferred

Experience

• 5+ years of experience in content strategy and execution

Technical Skills

• Content Strategy Development
• Digital Marketing Techniques

Soft Skills

• Analytical Skills
• Collaboration

Certifications

• Hootsuite Social Media Certification
• HubSpot Content Marketing Certification

Languages

• English: Fluent

Advantageous

• Knowledge of graphic design tools: Familiarity with tools like Adobe Creative Suite for content creation.
• Experience in leading content workshops: Ability to conduct workshops to enhance content creation skills within the team.

Benefits

• Comprehensive medical aid
• Retirement savings plan
• Options for remote work
• Continuous learning programs

Company Culture

• Growth Mindset: We prioritize personal and professional growth with training and mentorship opportunities.
• Work-Life Balance: We value our employees' work-life balance and offer flexible schedules.
• Creative Freedom: Employees are encouraged to explore creative solutions and express their ideas freely.