Market Research Analyst

Job Description

Join our dynamic team as a Market Research Analyst where you will engage in qualitative and quantitative research. You will conduct market analysis, assess competitors, and generate reports that help shape our marketing strategies. The ideal candidate will have strong analytical skills and the ability to translate data into compelling narratives that drive decision-making.

Responsibilities

• Conduct primary and secondary research to gather insights.
• Utilize data analysis software to interpret findings.
• Draft and refine presentations for stakeholder communication.
• Identify opportunities for market penetration and growth.
• Maintain databases and update reporting metrics.
• Assist in training junior team members on research practices.

Requirements

Education

• Bachelor's degree in Economics, Marketing, or related field
• Master's degree preferred

Experience

• 5+ years of experience in market research or analytics roles

Technical Skills

• Market Analysis
• Statistical Software

Soft Skills

• Teamwork
• Project Management

Certifications

• Professional Researcher Certification
• Master's in Market Research Certification

Languages

• English: Fluent
• Afrikaans: Conversational

Advantageous

• Proficiency in Power BI: Advanced skills in Power BI for data visualization and reporting.
• Knowledge of consumer behavior principles: Understanding of consumer behaviour trends for market predictions.

Benefits

• Comprehensive health insurance coverage
• Paid time off and holiday leave
• Performance bonuses based on work achievement
• Access to training programs and workshops

Company Culture

• Innovation Focus: We encourage our teams to innovate and think outside the box to overcome challenges.
• Work-Life Balance: We support a healthy work-life balance for all our employees.
• Employee Engagement: Our employees are encouraged to engage in various activities that enhance company culture.