Digital Marketing Specialist

Job Description

We are seeking a Digital Marketing Specialist to join our dynamic team in Johannesburg. The ideal candidate will have a strong background in various digital marketing channels, including SEO, PPC, social media, and content marketing. You will help develop and implement digital marketing strategies that drive traffic, engagement, and conversions for our clients. If you're passionate about digital marketing and eager to contribute your expertise, we want to hear from you!

Responsibilities

• Lead digital marketing initiatives to achieve strategic goals.
• Guide the content creation process to ensure alignment with target audience.
• Evaluate and recommend new marketing tools and technologies.
• Collaborate with sales and product teams to support overall marketing efforts.
• Manage relationships with external vendors and agencies.

Requirements

Education

• Bachelor's degree in Marketing or Business
• Relevant certifications in digital marketing are preferred

Experience

• 4+ years of experience in a digital marketing role

Technical Skills

• Content Management Systems (CMS)
• Email Marketing Tools

Soft Skills

• Project Management
• Communication Skills

Certifications

• HubSpot Inbound Marketing Certification

Languages

• English: Fluent

Advantageous

• Knowledge of PPC and SEM strategies: Familiarity with pay-per-click advertising and search engine marketing techniques.
• Experience with graphic design software: Ability to create simple graphics and visuals for campaigns.

Benefits

• Comprehensive medical aid coverage
• Retirement savings plan
• Access to training and workshops
• Company-sponsored events and team-building activities

Company Culture

• Inclusivity: We promote a diverse and inclusive workplace where everyone feels valued.
• Work-Life Balance: We believe in maintaining a healthy work-life balance for our employees.