Digital Marketing Specialist

Job Description

We are seeking a creative and analytical Digital Marketing Specialist to join our team in Pretoria. This role requires a combination of strategic thinking and hands-on execution to boost our online presence through various channels such as social media, email marketing, and Pay-Per-Click advertising.

Responsibilities

• Conduct A/B testing to refine marketing strategies.
• Ensure consistency in brand messaging across all digital platforms.
• Foster relationships with online influencers to expand reach.
• Develop and manage budgets for digital marketing initiatives.

Requirements

Education

• Bachelor's degree in Marketing, Communications, or a relevant field

Experience

• 3+ years of experience in digital marketing roles

Technical Skills

• Web Analytics
• Email Marketing

Soft Skills

• Creativity
• Team Player

Certifications

• Digital Marketing Professional Certification
• Facebook Blueprint Certification

Languages

• English: Fluent

Advantageous

• Video Marketing Skills: Experience in creating and promoting video content.
• Familiarity with Graphic Design Tools: Experience with tools like Canva or Adobe for creating marketing materials.

Benefits

• Comprehensive medical and dental benefits
• Generous leave policy including paid time off
• Access to wellness programs and resources
• Opportunities for career growth and advancement

Company Culture

• Collaboration: Team collaboration is key to our success; we work together to achieve great results.
• Continuous Improvement: We value learning and growth, and we support our team members in their professional development.