Marketing Specialist

Job Description

Join our innovative team as a Marketing Specialist in Bloemfontein! We're looking for someone who is results-oriented and has experience in creating and executing digital marketing strategies. You will work collaboratively with cross-functional teams to enhance our brand visibility and reach. If you're keen on analytics and have a flair for creativity, we want to hear from you!

Responsibilities

• Create and oversee digital marketing campaigns across multiple channels.
• Develop content strategies for blogs and newsletters to engage our audience.
• Analyze campaign performance and provide actionable insights to improve future campaigns.
• Coordinate with external vendors for paid advertising initiatives.
• Stay updated on industry trends and competitor activities.
• Execute SEO strategies to enhance online visibility.
• Foster strong relationships with customers to improve retention.
• Support the marketing team in project management and coordination tasks.

Requirements

Education

• Bachelor's degree in Marketing or related field
• Honours degree is a plus

Experience

• 3+ years of experience in digital marketing or related field

Technical Skills

• SEO/SEM
• Google Analytics
• Email Marketing

Soft Skills

• Project Management
• Communication

Certifications

• Google Ads Certification
• Certified Digital Marketing Professional (CDMP)

Languages

• English: Fluent

Advantageous

• Experience with Google Ads: Hands-on experience in managing and optimizing Google Ads campaigns.
• Familiarity with social media analytics tools: Knowledge of tools like Hootsuite and Buffer to analyze social media performance.

Benefits

• Competitive salary package with performance bonuses.
• Health and wellness benefits.
• Opportunities for professional development and training.
• Flexible working hours.

Company Culture

• Innovation: We encourage innovative thinking and creativity across all teams.
• Collaboration: Our team is dedicated to collaborating and sharing ideas to foster growth.
• Employee Development: We invest in our employees' professional growth through training and mentorship.