Digital Marketing Specialist

Job Description

Join our dynamic marketing team as a Digital Marketing Specialist in Pretoria. You will be responsible for crafting and implementing comprehensive marketing strategies that leverage SEO, PPC, social media, and email marketing to boost our brand awareness and performance. This role is perfect for someone with a blend of creativity and analytical skills.

Responsibilities

• Execute digital marketing campaigns to drive traffic and engagement.
• Analyze performance data and provide recommendations for improvement.
• Manage day-to-day social media interactions and content strategy.
• Coordinate email marketing initiatives to enhance customer retention.
• Collaborate with the design team to create compelling visuals.
• Use analytical tools to track and report on key performance indicators.
• Develop customer personas to tailor marketing messages effectively.
• Assist in budget management for marketing activities.
• Create engaging copy for various online platforms.
• Participate in brainstorming sessions for new marketing ideas.

Requirements

Education

• Bachelor's degree in Marketing, Communications, or related field

Experience

• 3+ years of experience in digital marketing or related field

Technical Skills

• Search Engine Optimization (SEO)
• Content Marketing
• Google Analytics
• PPC Advertising
• Social Media Marketing

Soft Skills

• Analytical Thinking
• Communication
• Creativity
• Time Management
• Teamwork

Certifications

• Google Ads Certification
• HubSpot Content Marketing Certification

Languages

• English: Fluent

Advantageous

• Experience with email marketing tools: Familiarity with platforms like Mailchimp or Klaviyo.
• Knowledge of graphic design tools: Proficiency in tools such as Adobe Creative Suite.

Benefits

• Competitive salary and performance bonuses.
• Health and wellness benefits.
• Opportunities for professional development.
• Flexible working arrangements.

Company Culture

• Innovation: We encourage creative thinking and foster an environment where new ideas are welcomed.
• Team Spirit: Our collaborative culture emphasizes teamwork and mutual support.
• Continuous Improvement: We value continuous learning and encourage professional development.