Content Marketing Specialist

Job Description

As our Content Marketing Specialist in Johannesburg, you will be responsible for developing content strategies that enhance brand awareness and customer engagement. Your expertise in content creation and analysis will help us grow and connect with our audience more effectively.

Responsibilities

• Analyse competitors' content strategies to identify opportunities.
• Coordinate with external partners for guest blogging and content collaborations.
• Train team members on best practices for content creation and strategy.
• Contribute to the overall brand narrative through consistent messaging.
• Prepare weekly and monthly reports on content performance and insights.

Requirements

Education

• Bachelor's degree in Marketing, Communications, or equivalent
• Higher relevant qualification is favourable

Experience

• 3 to 5 years of proven experience in content or digital marketing

Technical Skills

• Content Management Systems
• Email Marketing Software

Soft Skills

• Communication
• Team Player

Certifications

• Content Marketing Institute Certification
• Google Ads Certification

Languages

• English: Fluent

Advantageous

• Strong Project Management Skills: Ability to manage multiple projects effectively under tight deadlines.
• Experience in Paid Advertising Campaigns: Understanding of PPC advertising and its impact on content strategy.