Digital Marketing Specialist

Job Description

We are on the lookout for a passionate Digital Marketing Specialist to join our vibrant team in Durban. This role is key in developing and executing digital marketing strategies that enhance our brand presence, drive website traffic, and build engagement across social media platforms.

Responsibilities

• Manage and enhance online presence through effective content marketing strategies.
• Evaluate competitive landscape and recommend improvements to stay ahead.
• Act as the point of contact for digital marketing campaigns across multiple channels.
• Foster relationships with key influencers to strengthen brand visibility.
• Regularly update website content and ensure it is SEO-friendly.

Requirements

Education

• Bachelor's degree in Marketing or Business Administration
• A Master's degree or additional marketing certifications is advantageous.

Experience

• 5+ years of experience in digital marketing within a similar role

Technical Skills

• Content Management Systems
• Analytics Tools
• Pay-Per-Click Advertising

Soft Skills

• Project Management
• Communication

Certifications

• Digital Marketing Professional Certification
• Facebook Blueprint Certification

Languages

• English: Fluent

Advantageous

• Knowledge of influencer marketing: Experience coordinating with influencers to enhance brand visibility.
• Experience with data analysis tools: Familiarity with tools such as Tableau for data visualization and reports.

Benefits

• Comprehensive health benefits including medical aid and wellness programmes
• Paid time off and holiday leave
• Access to ongoing training and skill development
• Support for work-life balance initiatives

Company Culture

• Growth Mindset: We foster a learning culture that promotes personal and professional growth.
• Work-Life Balance: We prioritize the well-being of our employees, offering flexible schedules.
• Recognition and Rewards: We celebrate achievements and hard work, recognizing contributions to our success.