Market Research Analyst

Job Description

Join our Pretoria office as a Market Research Analyst, where you’ll leverage your analytical skills to assess market conditions and develop reports that inform our business strategy. You'll collaborate with teams across the organisation to deliver findings that support our goal of being a leader in market research.

Responsibilities

• Conduct market research and analysis to identify trends and insights.
• Prepare detailed reports and presentations on research findings.
• Collaborate with cross-functional teams to support product development.
• Monitor and forecast marketing and sales trends.
• Analyze consumer behavior and preferences to aid business strategy.
• Utilize statistical tools to interpret data sets.
• Assist in the development of marketing strategies based on data insights.
• Manage research projects from inception to completion.
• Present findings to stakeholders and provide recommendations.
• Evaluate the effectiveness of marketing campaigns and research initiatives.

Requirements

Education

• Bachelor's degree in Marketing, Business Administration, or related field
• Master's degree is an advantage

Experience

• 3+ years of experience in market research or similar role

Technical Skills

• Data Analysis
• Statistical Software
• Microsoft Excel

Soft Skills

• Analytical Thinking
• Communication

Certifications

• Market Research Certification
• Certificate in Data Analytics

Languages

• English: Fluent

Advantageous

• Experience with Qualitative Research Methods: Hands-on experience with focus groups and interviews.
• Knowledge of Marketing Strategies and Techniques: Awareness of effective marketing strategies and how to implement them.

Benefits

• Competitive salary package including bonuses
• Health and wellness benefits
• Flexible working hours
• Continuous learning and professional development opportunities
• Remote working options available after probation period

Company Culture

• Innovation: We thrive on innovative ideas and encourage thinking outside the box.
• Collaboration: Our team is built on collaboration and mutual respect.
• Diversity and Inclusion: We are committed to fostering a diverse and inclusive workplace where all voices are heard.