SEO Strategist

Job Description

We are on the lookout for a talented SEO Strategist who can bring creativity and analytical thinking to our Johannesburg office. The role involves working collaboratively with our marketing team to develop comprehensive SEO strategies tailored to our audience, enhance our search rankings, and ultimately boost conversions.

Responsibilities

• Lead the development of SEO strategies to improve organic rankings.
• Perform competitor analysis to identify gaps and opportunities.
• Utilize data analytics to track and report on SEO performance metrics.
• Collaborate with design and development teams for user experience enhancements.
• Create and manage PPC campaigns as needed to support SEO efforts.
• Implement local SEO strategies to boost visibility in targeted regions.
• Engage in A/B testing and multivariate testing to optimize conversions.
• Maintain a strong understanding of social media as it relates to SEO.
• Prepare monthly reports to communicate results to stakeholders.
• Contribute to the overall digital marketing strategy and team goals.

Requirements

Education

• Master's degree in Digital Marketing or related discipline is preferred

Experience

• 5+ years of experience in SEO strategizing and implementation.

Technical Skills

• Content Marketing
• Link Building

Soft Skills

• Team Collaboration
• Adaptability

Certifications

• HubSpot Content Marketing Certification
• Digital Marketing Certification

Languages

• English: Fluent

Advantageous

• Experience with eCommerce SEO: Understanding of SEO practices specifically tailored for eCommerce platforms.
• Knowledge of mobile SEO best practices: Ability to optimize websites for mobile users and search engines.

Benefits

• Full health, dental and vision insurance
• Generous leave policies
• Work-from-home options
• Annual performance bonuses and raises

Company Culture

• Innovation: Our team is encouraged to be creative and explore innovative solutions.
• Employee Wellbeing: We invest in our employees' wellbeing, offering various programs and initiatives.
• Open Communication: We foster an environment where open communication is encouraged and valued.