Digital Marketing Specialist

Job Description

We are looking for a passionate Digital Marketing Specialist to join our dynamic Durban team. The ideal candidate will manage digital marketing campaigns, build our social media presence, and enhance our online engagement strategies.

Responsibilities

• Strategize and execute digital marketing campaigns to enhance brand visibility.
• Utilize analytics tools to report on campaign performance.
• Create compelling multimedia content for marketing purposes.
• Conduct competitor analysis to identify market positioning.
• Maximize the effectiveness of paid advertising campaigns.
• Work with external agencies and vendors as needed.

Requirements

Education

• Bachelor's degree in Marketing, Business, or related field

Experience

• Minimum of 3 years in a digital marketing role

Technical Skills

• PPC Advertising
• Content Creation

Soft Skills

• Analytical Skills
• Project Management

Certifications

• Facebook Blueprint Certification
• Digital Marketing Pro Certification

Languages

• English: Fluent

Advantageous

• Experience with video marketing: Knowledge of creating and promoting video content.
• Familiarity with graphic design tools: Understanding of tools like Canva or Adobe Creative Suite.

Benefits

• Comprehensive health insurance.
• Performance bonuses.
• Opportunities for remote work.
• Access to training and certification programs.

Company Culture

• Diversity: We celebrate diversity and actively seek to build a diverse workforce.
• Work-Life Balance: We promote a healthy balance between work and personal life.
• Community Engagement: We're dedicated to making a positive impact in our community.