Content Marketing Manager

Job Description

We are looking for a talented Content Marketing Manager to join our Durban team. In this role, you will lead the strategy, development, and execution of compelling content that drives engagement and conversion. You will collaborate with various teams to ensure seamless delivery of marketing programs that align with business objectives.

Responsibilities

• Lead content creation efforts, ensuring all content aligns with brand voice and messaging.
• Conduct research and interviews to gather insights that inform content strategies.
• Monitor content performance and make recommendations for continuous improvement.
• Engage with our online community and respond to audience inquiries on various platforms.
• Train and guide team members in content best practices and development.

Requirements

Education

• Bachelor's degree in Marketing, Communications, or a related field
• Additional certifications in digital marketing preferred

Experience

• 5 years of experience in content marketing or related field

Technical Skills

• Social Media Marketing
• Analytics Tools

Soft Skills

• Creative thinking
• Project management

Certifications

• HubSpot Content Marketing Certification
• Google Analytics Certified

Languages

• English: Fluent

Advantageous

• Experience in email marketing campaigns: Hands-on experience in creating and managing email marketing strategies.
• Knowledge of A/B testing: Understanding and experience in A/B testing methodologies to improve content effectiveness.

Benefits

• Comprehensive health insurance
• Continuous learning and growth programs
• Flexible work arrangements
• Team building activities

Company Culture

• Collaboration: We value teamwork and believe that collaboration leads to the best results.
• Continuous Improvement: We are committed to continuously improving and learning together.
• Fun Workplace: We believe in a fun and engaging work atmosphere where everyone feels happy to be part of the team.