Market Research Analyst

Job Description

We are seeking a skilled Market Research Analyst to join our dynamic team. The ideal candidate will have a strong background in data analysis and market research methodologies to deliver key insights that drive business strategies. This role involves interpreting data, generating reports, and providing actionable recommendations.

Responsibilities

• Conduct comprehensive market research to identify trends and insights.
• Analyse both quantitative and qualitative data to provide actionable recommendations.
• Prepare detailed reports and presentations on research findings.
• Collaborate with cross-functional teams to support strategic initiatives.
• Design surveys and questionnaires to gather primary research data.
• Monitor industry trends and competitors to aid in strategic planning.
• Present findings to management and stakeholders in a clear and concise manner.
• Utilise statistical analysis software to interpret data and generate insights.
• Develop metrics to measure the effectiveness of marketing campaigns.
• Stay updated with the latest market research techniques and tools.

Requirements

Education

• Bachelor's degree in Marketing, Business or a related field
• Master's degree in Market Research is preferred

Experience

• 3+ years of experience in market analysis or research

Technical Skills

• Qualitative Research
• Statistical Analysis Tools

Soft Skills

• Analytical Skills
• Interpersonal Skills

Certifications

• Market Research Association Certified

Languages

• English: Fluent

Advantageous

• Experience in UX Research: Familiarity with UX research methodologies to understand user behaviour.
• Proficiency in Data Visualization Tools (Tableau, Power BI): Experience using data visualization tools to present data insights effectively.

Benefits

• Health and wellness benefits including medical aid
• Pension fund with company contribution
• Flexible working hours and ability to work remotely
• Professional development and training opportunities

Company Culture

• Collaborative Environment: We promote a culture of collaboration and teamwork, encouraging open communication and idea sharing.
• Innovation Focus: Our team is driven by innovation, always looking for new ways to improve and adapt.
• Diversity and Inclusion: We celebrate diversity and inclusivity, welcoming contributions from all backgrounds.