Digital Marketing Specialist

Job Description

We are on the lookout for a Digital Marketing Specialist to join our Pretoria team. The successful candidate will be responsible for developing and executing innovative marketing strategies that enhance our online presence and drive engagement. Strong analytical skills and creativity are essential, as you will work on a variety of digital campaigns across different platforms.

Responsibilities

• Oversee the digital marketing budget to ensure effective allocation of resources.
• Cultivate partnerships with influencers and stakeholders to enhance brand visibility.
• Lead brand awareness campaigns and initiatives to increase online presence.
• Coordinate with graphic designers to create compelling visual content.
• Engage in A/B testing of campaigns to analyze user interactions.
• Develop and manage email marketing strategies for client engagement.
• Ensure consistency in brand messaging across all channels.

Requirements

Education

• Bachelor's degree in Marketing, Business, or related field
• Master's degree in Digital Marketing preferred

Experience

• 3+ years in a digital marketing role with a focus on analytics and campaign management

Technical Skills

• Content Management Systems (CMS)
• Email Marketing
• PPC Advertising

Soft Skills

• Teamwork
• Project Management

Certifications

• Facebook Blueprint Certification
• Google Analytics Individual Qualification (GAIQ)

Languages

• English: Fluent

Advantageous

• Experience in A/B Testing and Conversion Rate Optimization (CRO): Skilled in conducting A/B tests and optimizing conversion rates through data analysis.
• Knowledge of Marketing Automation Tools: Experience with tools such as HubSpot or Marketo for automating marketing campaigns.

Benefits

• Comprehensive health and dental coverage
• Generous leave policy and holidays
• Access to ongoing training and workshops
• Employee discounts and perks

Company Culture

• Growth Mindset: We believe in continuous learning and provide ample opportunities for personal and professional development.
• Work-Life Balance: We promote a healthy work-life balance to ensure our employees thrive both at work and at home.
• Community Engagement: We are dedicated to giving back to the community and encourage employees to participate in local initiatives.