Digital Marketing Specialist

Job Description

We are in search of a Digital Marketing Specialist to enhance our online presence. The successful candidate will have a proven track record in digital campaign management, analytics, and a strong understanding of SEO practices. Join us to drive our digital marketing efforts and help manage high-impact marketing initiatives.

Responsibilities

• Strategize and execute online marketing initiatives to drive traffic and engagement.
• Enhance the online presence through innovative content and outreach.
• Perform market research to identify trends and opportunities.
• Set up and optimize paid advertising campaigns on platforms such as Google Ads and Facebook.
• Assist in managing email marketing campaigns and list segmentation.
• Work to improve user experience and conversion rates on digital platforms.
• Compile data from various analytics programs for reporting.
• Support the development and implementation of new marketing tools.

Requirements

Education

• Bachelor's degree in Marketing, Communications, or related field
• Postgraduate qualifications would be beneficial

Experience

• 3+ years of experience in digital marketing, preferably in a similar role

Technical Skills

• SEO
• Google Analytics
• Social Media Marketing
• Content Marketing
• PPC Advertising

Soft Skills

• Creativity
• Analytical Skills
• Communication
• Team Player

Certifications

• Google Ads Certification
• HubSpot Content Marketing Certification

Languages

• English: Fluent
• Afrikaans: Conversational

Advantageous

• Familiarity with email marketing platforms: Experience with platforms like Mailchimp or Constant Contact.
• Proficiency in Adobe Creative Suite: Skills in design tools for creating marketing materials.

Benefits

• Comprehensive health coverage including dental and vision
• Retirement savings plan with company contributions
• Access to learning and development resources
• Work-life balance initiatives

Company Culture

• Team Collaboration: We emphasize collaboration and teamwork to achieve shared goals.
• Employee Wellbeing: Our focus on employee wellbeing ensures that we create a supportive work atmosphere.
• Recognition and Rewards: We recognize and celebrate the achievements of our team members.