Brand Manager

Job Description

Looking for a Brand Manager to oversee our brand development efforts in Durban. This role requires strong leadership skills and a creative mindset to create effective marketing campaigns that resonate with our target audience. If you are a strategic thinker with a passion for branding, we want to hear from you.

Responsibilities

• Strategize and lead brand development initiatives that resonate with target audiences.
• Ensure the brand story is told consistently across all platforms.
• Engage with customers and listen to their feedback to refine brand strategies.
• Evaluate brand strategies against competitors and make necessary adjustments.
• Manage the implementation of promotional campaigns and assess their effectiveness.
• Develop internal communications to foster brand engagement among employees.
• Utilize analytics to inform branding decisions and strategy revisions.
• Prepare and present brand strategy proposals to senior management.
• Lead efforts in community engagement and brand-related CSR activities.
• Cultivate an innovative culture within the marketing team.

Requirements

Education

• Bachelor's degree in Marketing or Communications
• MBA is an advantage

Experience

• 5+ years of experience in marketing or brand management

Technical Skills

• Market Research
• Creative Strategy

Soft Skills

• Analytical Thinking
• Negotiation

Certifications

• Certified Brand Manager
• Certification in Digital Marketing

Languages

• English: Fluent

Advantageous

• Experience in FMCG marketing: Background in marketing fast-moving consumer goods.
• Proficiency in Adobe Creative Suite: Ability to create marketing collateral using design software.

Benefits

• Comprehensive medical aid and insurance plans
• Retirement savings plan with company contribution
• Paid time off and holiday leave
• Employee training and development programs

Company Culture

• Employee Empowerment: We empower our employees by valuing their input and providing opportunities for growth.
• Sustainability Focus: Our company is dedicated to sustainability and making a positive impact in the community.
• Continuous Learning: We are committed to the ongoing professional development of our employees.