Digital Marketing Manager

Job Description

Are you a strategic thinker with a passion for digital marketing? Join our team as a Digital Marketing Manager in Cape Town, where you will be responsible for overseeing the planning, execution, and optimization of integrated digital marketing campaigns. You will lead our marketing efforts and work closely with cross-functional teams to meet our brand’s growth objectives.

Responsibilities

• Design and deliver multi-channel digital marketing campaigns.
• Collaborate with design teams to ensure consistency in branding.
• Optimize for mobile and other digital platforms to enhance user engagement.
• Cultivate relationships with industry influencers and partners.
• Present marketing reports and insights to senior management.
• Integrate feedback to iterate and improve strategies.
• Research competitive environments and adjust strategies as necessary.
• Lead budget planning and allocation for digital marketing initiatives.

Requirements

Education

• Bachelor's degree in Digital Marketing or related field
• Relevant certifications in Digital Marketing preferred

Experience

• 5+ years of experience in leading digital marketing initiatives

Technical Skills

• Content Marketing
• Email Marketing

Soft Skills

• Collaborative Skills
• Strategic Planning

Certifications

• HubSpot Inbound Marketing Certification
• Google Analytics Certification

Languages

• English: Fluent

Advantageous

• Experience in Affiliate Marketing: Knowledge and experience in managing affiliate marketing programs.
• Skills in Video Marketing: Ability to create and manage video marketing content to boost engagement.

Benefits

• Comprehensive healthcare benefits
• Annual bonuses based on performance metrics
• Flexible working hours and remote options
• Professional development opportunities

Company Culture

• Diversity and Inclusion: We celebrate diverse backgrounds and perspectives to strengthen our team.
• Passion for Digital: We are passionate about digital marketing and its impact on business success.
• Community Engagement: We actively engage with our community to create positive impacts.