Digital Marketing Manager

Job Description

We are on the hunt for a Digital Marketing Manager to spearhead our marketing initiatives in Cape Town. The ideal candidate will have a strong grasp of digital marketing strategies, including SEO, PPC, and content marketing, and will be responsible for driving our online presence and engagement.

Responsibilities

• Design and execute targeted digital marketing campaigns across various platforms.
• Manage activities related to SEO, SEM, and social media marketing.
• Identify market trends and develop strategies to stay ahead.
• Evaluate campaign effectiveness using analytical tools.
• Compile and present performance reports with actionable insights.
• Strategically allocate the marketing budget for optimal results.
• Coordinate with creative teams for the development of promotional content.
• Enhance relationships with customers and stakeholders for future campaigns.

Requirements

Education

• Bachelor's degree in Marketing or relevant field
• Master's degree in Digital Marketing is preferred

Experience

• 5+ years of experience managing digital marketing campaigns

Technical Skills

• Email Marketing
• Social Media Management

Soft Skills

• Team Leadership
• Time Management

Certifications

• Facebook Blueprint Certification
• Google Analytics Individual Qualification

Languages

• English: Fluent

Advantageous

• Familiarity with marketing automation tools: Experience with marketing automation platforms such as Marketo or Pardot.
• Expertise in video marketing: Ability to create and manage video marketing campaigns.

Benefits

• Attractive salary package with bonuses based on performance
• Health insurance, dental and vision coverage
• Flexible hours with an option for remote work
• Continuous training and professional growth opportunities

Company Culture

• Growth Mindset: We prioritize continuous learning and development for our employees to advance their careers.
• Work-Life Balance: We believe in striking the perfect balance between work and personal life for our employees' well-being.
• Empowerment: We empower our team to take ownership of their projects and drive results with autonomy.