Digital Marketing Specialist

Job Description

We are on the lookout for a dynamic Digital Marketing Specialist to join our Port Elizabeth team. This role requires a creative thinker with a passion for digital marketing. You will be responsible for developing, implementing, and managing marketing campaigns that promote our products and services, ensuring brand visibility across various platforms.

Responsibilities

• Enhance brand awareness through digital channels.
• Monitor and report on competitor activity and trends in digital marketing.
• Develop promotional materials for online campaigns.
• Collaborate with the sales team to align marketing strategies.
• Implement A/B testing strategies for campaign optimization.

Requirements

Education

• Bachelor's degree in Digital Marketing or related field

Experience

• 3+ years in digital marketing roles

Technical Skills

• PPC Advertising
• Content Management Systems (CMS)

Soft Skills

• Project Management
• Interpersonal Skills

Languages

• English: Fluent

Advantageous

• Knowledge of graphic design tools: Experience with design tools like Canva or Adobe Creative Suite.
• Experience with A/B testing: Experience in running A/B tests to optimize campaigns.

Benefits

• Comprehensive health benefits
• Professional development opportunities
• Flexible working hours
• Positive and collaborative work culture

Company Culture

• Respectful Workplace: We maintain a respectful and open work environment where all voices are heard.
• Growth Focused: We support personal and professional growth with mentorship and skill development programs.
• Positive Atmosphere: We promote a positive and motivating work atmosphere for all employees.