Digital Marketing Specialist

Job Description

As a Digital Marketing Specialist, you will contribute to our marketing strategies, drive lead generation, and engage with our audience through innovative online campaigns. We're seeking an analytical thinker with strong communication skills who can adapt to the ever-evolving digital landscape in South Africa.

Responsibilities

• Create and execute comprehensive digital marketing strategies.
• Review and adjust marketing strategies based on analytical insights.
• Engage in A/B testing to optimize email campaigns and landing pages.
• Provide support for marketing events and online promotions.
• Research and incorporate new tools and technologies for marketing optimization.
• Foster relationships with influencers to enhance brand reach.
• Mentor and guide junior marketing staff on best practices.

Requirements

Education

• Bachelor's degree in Marketing, Digital Communications, or similar field
• Master's degree preferred

Experience

• 4+ years of hands-on digital marketing experience

Technical Skills

• Digital Advertising
• Social Media Strategy

Soft Skills

• Strategic Thinking
• Adaptability

Certifications

• Facebook Blueprint Certification

Languages

• English: Fluent

Advantageous

• Familiarity with Marketing Automation Tools: Experience with tools like HubSpot or Mailchimp.
• Basic HTML/CSS Knowledge: Understanding of HTML and CSS to assist in web content updates.

Benefits

• Attractive salary and performance bonuses
• Comprehensive health benefits
• Ongoing training and development programs
• Work-life balance initiatives

Company Culture

• Community Engagement: We believe in giving back to the community and supporting local initiatives.
• Work-Life Balance: We prioritize employee wellbeing and work-life balance through flexible working hours.