Digital Marketing Specialist

Job Description

We are seeking a passionate Digital Marketing Specialist to join our Johannesburg team. The ideal candidate will develop and implement effective digital marketing strategies to enhance our online presence. You will be responsible for managing social media accounts, optimizing our website, and running targeted marketing campaigns to attract and retain customers, all whilst keeping up with the latest trends in the digital landscape.

Responsibilities

• Develop and manage digital marketing campaigns across various channels.
• Monitor and analyze campaign performance using analytics tools.
• Manage social media profiles and engage with the audience.
• Implement SEO strategies to improve website visibility.
• Conduct market research to identify new opportunities.
• Collaborate with design teams to create compelling content.
• Optimize website content for search engines and user experience.
• Maintain knowledge of current trends in digital marketing.
• Prepare reports on campaign performance for the management team.

Requirements

Education

• Bachelor's degree in Business Administration, Marketing or related field

Experience

• 3+ years in a digital marketing environment

Technical Skills

• Content Marketing
• Email Marketing

Soft Skills

• Teamwork
• Adaptability

Certifications

• Facebook Blueprint Certification

Languages

• English: Fluent

Advantageous

• Experience with Marketing Automation Tools: Knowledge of tools like HubSpot or Marketo to enhance marketing efficiency.
• Understanding of HTML/CSS: Able to make minor website edits and understand basic web development.

Benefits

• Flexible working hours
• Health and wellness benefits
• Casual dress code
• Opportunities for personal development

Company Culture

• Innovation: We encourage forward-thinking and creativity in all projects.
• Supportive Environment: Our team thrives on collaboration and support, fostering personal and professional growth.
• Diversity and Inclusivity: We celebrate diverse backgrounds and ideas, making our workplace inclusive for everyone.