Digital Marketing Specialist

Job Description

We are seeking a passionate Digital Marketing Specialist to join our Johannesburg team. The ideal candidate will develop and implement effective digital marketing strategies to enhance our online presence. You will be responsible for managing social media accounts, optimizing our website, and running targeted marketing campaigns to attract and retain customers, all whilst keeping up with the latest trends in the digital landscape.

Responsibilities

• Create, implement, and optimize digital marketing strategies that align with business objectives.
• Analyze website traffic and other metrics to measure campaign effectiveness.
• Oversee social media marketing activities and content strategy.
• Utilize PPC campaigns to drive targeted traffic.
• Ensure brand consistency across all online platforms.
• Collaborate with marketing team members on various projects.
• Monitor trends in digital marketing and adjust strategies as necessary.
• Conduct A/B testing to evaluate the effectiveness of campaigns.
• Engage with influencers to extend brand reach.

Requirements

Education

• Bachelor's degree in Business Administration, Marketing or related field

Experience

• 3+ years in a digital marketing environment

Technical Skills

• Content Marketing
• Email Marketing

Soft Skills

• Teamwork
• Adaptability

Certifications

• Facebook Blueprint Certification

Languages

• English: Fluent

Advantageous

• Familiarity with A/B Testing: Able to use A/B testing to optimize marketing campaigns.
• Knowledge of Graphic Design: Basic skills in graphic design and experience with tools like Adobe Photoshop.

Benefits

• Comprehensive health benefits
• Work-from-home options
• Career growth opportunities
• Employee discounts

Company Culture

• Continuous Learning: Opportunities for training and workshops are abundant to support your growth.
• Community Engagement: We are committed to giving back and encouraging team participation in community service.