SEO Specialist

Job Description

We are seeking an experienced SEO Specialist to join our dynamic team in Durban. The ideal candidate will have a strong understanding of search engine algorithms and a proven track record of improving website visibility and driving organic traffic. You will be responsible for developing SEO strategies, performing keyword research, and optimizing content across various digital platforms.

Responsibilities

• Identify and implement SEO opportunities to drive organic traffic.
• Collaborate with the marketing team to align SEO strategies.
• Monitor industry trends to adjust strategies accordingly.
• Conduct website evaluations for user experience improvements.
• Create actionable reports for stakeholders.
• Participate in brainstorming sessions for content development.
• Educate team members on SEO best practices.

Requirements

Education

• Bachelor's degree in Marketing, Business, or a related field
• Certification in SEO/SEM is preferred

Experience

• 3+ years in digital marketing and SEO roles

Technical Skills

• Link Building
• Social Media Optimization

Soft Skills

• Teamwork
• Problem-solving

Certifications

• HubSpot Inbound Marketing Certification

Languages

• English: Fluent

Advantageous

• Experience with A/B testing: Knowledge of A/B testing tools and methodologies for optimizing content.
• Understanding of UX principles: Ability to optimize websites based on user experience best practices.

Benefits

• Comprehensive medical aid
• Paid time off for sick and vacation days
• Professional development opportunities
• Team-building activities and events

Company Culture

• Innovation Focus: Our agency prioritizes innovation, encouraging team members to think outside the box.
• Transparency: We value transparency in our operations and foster open communication among team members.
• Supportive Environment: We offer a supportive atmosphere where everyone is encouraged to contribute their ideas.