SEO Specialist

Job Description

We are looking for a skilled SEO Specialist to join our innovative digital marketing team in Durban. The ideal candidate will have a strong understanding of search engine optimization principles and a proven track record of improving website performance.

Responsibilities

• Research and select keywords for website and blog content.
• Optimize existing content based on SEO insights.
• Analyze website traffic and user engagement metrics.
• Collaborate with designers to create SEO-friendly web pages.
• Identify technical SEO issues and coordinate with developers to resolve them.
• Track and report on the effectiveness of SEO campaigns.

Requirements

Education

• Bachelor's degree in Communications, Marketing or equivalent
• Master's degree is a bonus

Experience

• 3+ years of hands-on experience in SEO techniques and digital marketing

Technical Skills

• Keyword Research
• Link Building Strategies

Soft Skills

• Attention to Detail
• Time Management

Certifications

• Moz SEO Essentials Certification
• HubSpot Content Marketing Certification

Languages

• English: Fluent

Advantageous

• Knowledge of Google Search Console: Familiarity with the tools available in Google Search Console for improved performance tracking.
• Experience with HTML/CSS: Basic understanding of web languages to troubleshoot SEO issues.

Benefits

• Comprehensive health insurance
• Employee wellness programs and fitness initiatives
• Flexible working hours
• Generous leave policy including paid time off and public holidays

Company Culture

• Growth-Focused: We prioritize personal and professional growth through ongoing training and mentorship.
• Work-Life Balance: We understand the importance of a balanced life, offering flexible hours.
• Results-Oriented: Performance and results are celebrated, creating an encouraging work culture.