SEO Specialist

Job Description

We are searching for an experienced SEO Specialist based in Durban to join our dynamic digital marketing team. In this role, you will be responsible for developing and implementing effective SEO strategies that enhance our clients' online visibility. You will work closely with content creators and the marketing team to ensure SEO best practices are integrated throughout all digital platforms.

Responsibilities

• Develop SEO-friendly content strategies that align with client goals.
• Monitor SEO metrics and troubleshoot website issues.
• Collaborate with marketing to ensure a cohesive approach across all digital platforms.
• Create and maintain documentation on SEO processes and performance.

Requirements

Education

• Bachelor’s degree in Computer Science or Digital Marketing preferred

Experience

• 3+ years in a digital marketing role with a focus on SEO

Technical Skills

• Content Management Systems (e.g., WordPress, Joomla)
• Link Building Strategies

Soft Skills

• Team Collaboration
• Creative Thinking

Certifications

• Google Ads Certification
• Advanced SEO Certification (e.g., SEMrush)

Languages

• English: Fluent

Advantageous

• Experience in PPC Campaign Management: Knowledge of managing paid search campaigns to complement SEO efforts.
• Familiar with Social Media Optimization: Understanding of optimizing social media profiles and content for SEO.

Benefits

• Comprehensive medical aid options
• Training and certification programs
• Yearly performance bonuses
• Remote work flexibility

Company Culture

• Growth Mindset: We believe in continuous improvement and encourage team members to pursue learning and development.
• Collaboration: Teamwork is essential in our approach to digital marketing, and we support collaborative efforts among all departments.