Social Media Manager

Job Description

We are seeking a passionate Social Media Manager to develop and execute social media strategies that enhance our brand presence online. The ideal candidate should be innovative, data-driven, and have a flair for creating engaging content.

Responsibilities

• Plan and execute social media advertising campaigns.
• Create and manage editorial calendars for social media posts.
• Coordinate with graphic designers to develop visually appealing content.
• Identify target audiences and generate leads through social media channels.
• Maintain a consistent brand voice across all channels.
• Conduct regular competitor analysis to stay ahead in the industry.
• Report on the effectiveness of social media campaigns and suggest improvements.

Requirements

Education

• Bachelor's degree in Marketing, Communications, or related field
• Master's degree or equivalent is preferred

Experience

• 3+ years of experience in digital marketing with a focus on social media

Technical Skills

• SEO/SEM
• Analytics Tools

Soft Skills

• Teamwork
• Time Management

Certifications

• Hootsuite Social Media Marketing Certification
• Digital Marketing Certificate

Languages

• English: Fluent
• Sesotho: Conversational

Advantageous

• Experience with paid social media advertising: Proficiency in managing ads on platforms like Facebook and Instagram.
• Knowledge of branding and marketing strategies: Understanding of how to build and protect a brand's image.

Benefits

• Comprehensive medical insurance
• Generous leave policies
• Remote work flexibility
• Continued professional development opportunities

Company Culture

• Inclusivity: We value diverse perspectives and foster an inclusive workplace for all.
• Work-Life Balance: We promote a healthy work-life balance and support our employees' well-being.
• Community Engagement: Our team actively participates in community service and engagement activities.