Hospitality Marketing Manager

Job Description

We are on the lookout for a dynamic Hospitality Marketing Manager to lead our marketing initiatives in Cape Town. The successful individual will be responsible for developing and executing innovative marketing strategies that promote our hospitality services and enhance brand recognition within the market. If you have a strong background in hospitality marketing and a passion for creative campaigns, we want to hear from you!

Responsibilities

• Lead the development of marketing strategies that enhance brand recognition and attract customers.
• Utilize data-driven insights to refine marketing approaches.
• Ensure consistency in brand messaging across all channels.
• Create engaging content for various platforms, including blogs and newsletters.
• Monitor industry trends to stay ahead of the competition.
• Cultivate relationships with media outlets to secure press coverage.
• Assist in the creation of sales tools and presentations for the sales team.
• Participate in strategic planning meetings to align marketing initiatives with overall business goals.
• Manage and mentor junior marketing staff.
• Oversee the implementation of customer feedback mechanisms to inform marketing strategies.

Requirements

Education

• Bachelor's degree in Marketing, Business Administration, or a related field
• Master's degree in Marketing or Hospitality Management is preferred

Experience

• 5+ years of experience in marketing within the hospitality industry

Technical Skills

• Digital Strategy
• Brand Management

Soft Skills

• Team Leadership
• Negotiation

Certifications

• Certified Hospitality Marketing Executive (CHME)
• Content Marketing Certification

Languages

• English: Fluent

Advantageous

• Experience in influencer marketing: Knowledge of building partnerships with influencers in the hospitality sector.
• Skills in graphic design: Basic skills in graphic design for creating promotional materials.

Benefits

• Comprehensive health and dental insurance
• Generous leave policies
• Employee discounts on hospitality services
• Support for continuous education and training

Company Culture

• Innovation: We prioritize creativity and innovation in all aspects of our business.
• Professional Development: We offer various growth opportunities and career advancement pathways for our team.
• Employee Well-being: We believe in supporting our employees’ health and well-being through various programs.