Product Marketing Manager

Job Description

We are looking for a dynamic Product Marketing Manager to drive our product strategy in Port Elizabeth. The ideal candidate will be responsible for developing effective marketing strategies that resonate with our target audience while ensuring alignment with overall business objectives. You will work closely with product development, sales, and customer support teams to launch successful marketing campaigns that enhance product adoption and customer satisfaction.

Responsibilities

• Design and implement go-to-market strategies for new product launches.
• Facilitate workshops and brainstorming sessions to stimulate innovation in product marketing.
• Manage product marketing budgets and allocate resources effectively.
• Develop compelling product narratives that resonate with target segments.
• Engage with customers to gather feedback for continuous product improvement.
• Create online content and social media campaigns to increase brand awareness.