Digital Marketing Specialist

Job Description

As a Digital Marketing Specialist, your primary focus will be to strategize and execute digital marketing campaigns that attract and retain customers. You will work closely with our creative team to produce engaging content while monitoring and analyzing campaign performance.

Responsibilities

• Plan and execute digital advertising strategies.
• Analyze web traffic and user engagement metrics.
• Develop partnership opportunities with influencers in the industry.
• Track and measure the effectiveness of campaigns within budget.
• Prepare comprehensive reports on marketing metrics.

Requirements

Education

• Bachelor's degree in Marketing, Communications, or a related field

Experience

• 3+ years of experience in digital marketing

Technical Skills

• SEO
• Google Ads
• Social Media Marketing
• Content Creation

Soft Skills

• Creative Thinking
• Communication

Certifications

• Google Analytics Certification
• Digital Marketing Professional (DMP)

Languages

• English: Fluent
• Afrikaans: Conversational

Advantageous

• Knowledge of graphic design tools (e.g., Canva, Adobe Creative Suite).: Experience with creating visual content for campaigns.
• Familiarity with HTML and CSS.: Basic understanding of web design and marketing integration.

Benefits

• Competitive salary and performance bonuses.
• Medical aid and retirement benefits.
• Flexible work hours.
• Opportunities for professional development.
• Supportive team culture.

Company Culture

• Team Collaboration: We believe in working cohesively as a team, sharing ideas and supporting each other to achieve our goals.
• Innovation Driven: Encouraging creativity and innovative thinking is at the heart of our culture.
• Results Oriented: We focus on outcomes and strive to exceed expectations through diligent efforts.