Product Marketing Manager

Job Description

Join our team as a Product Marketing Manager, where you will be instrumental in driving our product strategies in the vibrant market of Durban. We are looking for an individual with proven experience in product marketing management who is capable of analyzing market trends, defining product messaging, and working hand-in-hand with sales teams to boost product visibility and sales. Your ability to connect product benefits to consumer needs will be key in enhancing our market presence and achieving our business goals.

Responsibilities

• Lead the creation of marketing plans to promote product offerings.
• Identify customer needs and translate them into product requirements.
• Analyze sales data to forecast growth and identify market opportunities.
• Develop marketing materials to support ongoing product education.
• Engage with customers to gather insights and refine product strategies.
• Collaborate with external partners for co-marketing efforts.
• Maintain product information on company website and marketing platforms.
• Create and oversee pricing strategies in conjunction with finance and sales.
• Train sales staff on product features and benefits.
• Continuously optimize marketing processes and campaign performance.

Advantageous

• Familiarity with CRM Systems: Experience with Customer Relationship Management software to enhance customer engagement.
• Proficiency in Graphic Design Tools: Basic skills in graphic design for creating marketing visual content.

Benefits

• Flexible working hours and environment
• Health and wellness programs
• Retirement plan with employer matching
• Regular team-building events and activities

Company Culture

• Continuous Learning: We believe in lifelong learning, providing opportunities for professional development.
• Supportive Leadership: Our leadership is approachable and committed to nurturing talent.