Digital Marketing Specialist

Job Description

We are on the lookout for a Digital Marketing Specialist in Durban. The ideal candidate will bring a strong understanding of digital marketing strategies, including SEO, content marketing, social media, and email campaigns. You'll work closely with our creative team to develop engaging marketing content that elevates our online presence and drives customer engagement.

Responsibilities

• Lead social media marketing efforts and track ROI.
• Coordinate with external agencies for campaign execution.
• Prepare monthly reports on marketing performance.
• Utilize analytics tools to measure and report on campaign success.
• Engage with potential customers through community forums and online channels.
• Develop strategies for lead generation and customer retention.

Requirements

Education

• Bachelor's degree in Business Administration or Marketing
• Related certifications preferred

Experience

• At least 3 years of experience in digital marketing or similar roles

Technical Skills

• Email Marketing
• PPC Advertising

Soft Skills

• Creativity
• Teamwork

Certifications

• HubSpot Inbound Marketing Certification
• Facebook Blueprint Certification

Languages

• English: Fluent

Advantageous

• Experience with graphic design tools: Basic knowledge of tools like Adobe Photoshop or Canva.
• Familiarity with marketing automation tools: Experience using tools like Mailchimp or HubSpot.

Benefits

• Competitive salary and performance bonuses
• Paid time off and holiday leave
• Employee discounts and perks
• Supportive work environment and team culture

Company Culture

• Continuous Improvement: We are committed to the personal and professional growth of our employees.
• Supportive Leadership: Our leaders prioritize support and mentorship for their teams.
• Fun and Dynamic Work Environment: We believe that work should be enjoyable and engaging.