Digital Marketing Specialist

Job Description

Looking for a creative Digital Marketing Specialist to enhance our digital footprint in Cape Town. You will be responsible for managing campaigns across social, email, and web, utilizing analytics to inform your strategies and improve our performance in a competitive landscape.

Responsibilities

• Create compelling content strategies for digital channels.
• Analyze data to optimize future campaigns.
• Work closely with the sales team to support marketing initiatives.
• Oversee the production of digital content and promotional materials.
• Foster relationships with influencers and partners in the industry.

Requirements

Education

• Bachelor's degree in Digital Marketing or a related field

Experience

• 3+ years of experience with proven results

Technical Skills

• Email Marketing
• PPC Advertising

Soft Skills

• Time Management
• Team Collaboration

Certifications

• Facebook Blueprint Certification
• AdWords Certification

Languages

• English: Fluent

Advantageous

• Experience with Video Marketing: Ability to create and manage video marketing content.
• Knowledge of Marketing Automation Tools: Hands-on experience with tools such as HubSpot or Marketo.

Benefits

• Comprehensive medical and dental coverage
• Paid time off and holidays
• Opportunities for professional development
• Culture of innovation and collaboration

Company Culture

• Diversity and Inclusion: We are committed to diversity and inclusivity in our hiring practices.
• Supportive Atmosphere: We create a supportive workplace where employees can thrive.
• Fun and Engaging Team Dynamics: We believe in blending professionalism with fun at work.