SEO Specialist

Job Description

We're seeking an enthusiastic SEO Specialist to join our dynamic marketing team in Cape Town. In this role, you’ll be responsible for executing SEO strategies, analyzing performance metrics, and providing recommendations for improvements to enhance search rankings.

Responsibilities

• Oversee content optimization and technical SEO practices.
• Develop a local SEO strategy to enhance visibility in Cape Town.
• Utilize tools like Google Analytics and SEMrush for data analysis.
• Train team members on effective SEO practices.
• Provide guidance on UX/UI changes to improve SEO performance.

Requirements

Education

• Bachelor's degree in Communications or equivalent

Experience

• 3+ years in digital marketing with a focus on SEO

Technical Skills

• Keyword Research
• HTML & CSS

Soft Skills

• Creative Thinking
• Team Leadership

Certifications

• HubSpot Inbound Marketing Certification
• Google Ads Certification

Languages

• English: Fluent

Advantageous

• Familiarity with Local SEO strategies: Experience in optimizing local listings and citations.
• Knowledge of A/B Testing: Experience conducting A/B tests for content and SEO strategies.

Benefits

• Comprehensive medical aid plan
• Paid time off and public holidays
• Team-building events and outings
• Employee recognition programs

Company Culture

• Diversity and Inclusion: We celebrate diversity and are committed to creating an inclusive environment for all employees.
• Continuous Learning: We foster an environment of lifelong learning through training and mentoring.
• Community Involvement: We engage with our community and support initiatives that make a positive impact.