Digital Marketing Specialist

Job Description

We are searching for a skilled Digital Marketing Specialist to join our team in Pretoria. The ideal candidate will have a strong grasp of various digital marketing channels, including SEO, PPC, email marketing, and social media marketing. Your creativity and analytical skills will help us develop effective marketing campaigns that engage our audience and drive conversions.

Responsibilities

• Create and manage email marketing campaigns with a focus on lead generation.
• Track and analyze website and social media analytics for continuous improvement.
• Work with the design team to create visually appealing digital advertisements.
• Optimize landing pages for higher conversion rates.
• Conduct A/B testing to refine marketing strategies.
• Prepare reports on campaign performance and present findings to stakeholders.

Requirements

Education

• Bachelor's degree in Marketing, Communications, or a related field

Experience

• 3-5 years of experience in digital marketing

Technical Skills

• SEO
• Google Ads
• Social Media Marketing
• Email Marketing
• Content Management Systems (CMS)

Soft Skills

• Analytical Skills
• Creativity
• Communication
• Team Collaboration

Certifications

• Google Analytics Certification
• HubSpot Inbound Marketing Certification

Languages

• English: Fluent

Advantageous

• Experience with Google Tag Manager: Ability to manage and implement third-party tags on websites.
• Familiarity with CRM tools: Experience using CRMs like Salesforce or HubSpot for tracking customer interactions.

Benefits

• Health and wellness benefits
• Generous PTO and holiday leave
• Flexible working hours
• Opportunity for professional development

Company Culture

• Innovation: We promote an environment where creativity and new ideas are encouraged.
• Supportive Team Environment: Our team collaborates and supports each other to achieve common goals.
• Work-Life Balance: We believe in maintaining a healthy work-life balance for our employees.