Digital Marketing Specialist

Job Description

We are seeking a dynamic Digital Marketing Specialist to join our Johannesburg team. The ideal candidate will be responsible for developing and executing online marketing strategies, increasing brand awareness, and driving traffic through various digital channels such as social media, email marketing, and SEO. Your expertise will help shape our digital presence and contribute to our growth.

Responsibilities

• Plan and execute all digital marketing strategies, including PPC, SEO, and social media.
• Collaborate with external partners and stakeholders for joint marketing activities.
• Analyze user engagement metrics and identify growth opportunities.
• Assist in budget planning and monitor marketing expenses.
• Develop insights based on data analysis to inform future strategies.
• Host webinars and online events to engage potential clients.
• Manage online reputation and respond to reviews and feedback.

Requirements

Education

• Bachelor's degree in Digital Marketing or related field
• Master's degree is preferred

Experience

• 4+ years of experience in digital marketing roles

Technical Skills

• Social Media Management
• Content Marketing

Soft Skills

• Adaptability
• Time management

Certifications

• Facebook Blueprint Certification
• Hootsuite Social Marketing Certification

Languages

• English: Fluent

Advantageous

• Familiarity with CMS platforms: Experience using platforms like WordPress or Joomla.
• Experience in PPC advertising: Hands-on experience with paid advertising campaigns.

Benefits

• Health, dental, and vision insurance
• Performance bonuses
• Remote work opportunities
• Employee wellness programs

Company Culture

• Continuous Improvement: We prioritize ongoing learning and development for all employees.
• Customer Focus: Our approach is centered around understanding and meeting the needs of our clients.
• Work-Life Balance: We believe in maintaining a healthy work-life balance to improve employee satisfaction and productivity.