Digital Marketing Specialist

Job Description

We’re on the lookout for a passionate Digital Marketing Specialist to join our energetic team in Cape Town. The successful candidate will play a significant role in enhancing our online presence through various digital strategies such as SEO, SEM, and social media marketing. If you have a knack for analytics and are always looking for creative solutions, we want to hear from you!

Responsibilities

• Lead strategies for digital marketing campaigns to drive growth.
• Optimize the company's online presence through various platforms.
• Utilize PPC advertising to enhance visibility and conversion.
• Work on data-driven marketing and target audience profiling.
• Collaborate on cross-channel marketing efforts with the broader team.
• Create compelling content for blogs, articles, and website pages.
• Report monthly on campaign performance and make recommendations.
• Engage with influencers and facilitate partnerships to promote our brand.

Requirements

Education

• Bachelor's degree in Digital Marketing or a related field

Experience

• 3+ years of experience in digital marketing with a focus on analytics

Technical Skills

• PPC Advertising
• Email Marketing

Soft Skills

• Communication Skills
• Teamwork

Certifications

• Google Ads Certification
• HubSpot Inbound Marketing Certification

Languages

• English: Fluent

Advantageous

• Experience with A/B testing and conversion rate optimization: Understanding of A/B testing methodologies to enhance campaign performance.
• Knowledge of HTML and CSS: Basic understanding of HTML and CSS to create landing pages and emails.

Benefits

• Comprehensive health and wellness programs
• 401(k) contribution matching
• Opportunities for skills training and workshops
• Team-building activities and events

Company Culture

• Growth: We support personal and professional growth, offering programs that help employees reach their potential.
• Work-Life Balance: We believe in maintaining a healthy work-life balance for overall well-being.
• Community Engagement: Our agency is committed to giving back to the community through various initiatives.