Digital Marketing Specialist

Job Description

Join us as a Digital Marketing Specialist where you'll take charge of our online presence through targeted campaigns. You’ll be responsible for developing engaging content, analyzing performance metrics, and optimizing our digital footprint to reach a wider audience and achieve marketing goals.

Responsibilities

• Plan and implement effective PPC campaigns and manage budgets.
• Conduct market research to identify opportunities for new marketing strategies.
• Optimize landing pages for conversion and improve user experience.
• Engage with community through social media channels and respond to customer inquiries.
• Analyze competitor strategies and propose improvements to marketing tactics.
• Work closely with other departments to ensure cohesive messaging.
• Provide training and guidance to junior marketing team members.

Requirements

Education

• Bachelor's degree in Marketing, Business Administration, or a related field
• Postgraduate qualifications in digital marketing are a plus

Experience

• 3-5 years of experience in digital marketing or a similar role

Technical Skills

• SEO/SEM
• Google Analytics
• Social Media Marketing

Soft Skills

• Communication
• Creativity
• Analytical skills

Certifications

• Google Analytics Certified
• HubSpot Content Marketing Certification

Languages

• English: Fluent

Advantageous

• Experience with Email Marketing Tools: Familiarity with platforms like Mailchimp or Constant Contact for email campaigns.
• Basic Graphic Design Skills: Ability to create simple graphics and visuals using design software like Canva or Adobe Suite.

Benefits

• Health and wellness benefits including medical aid.
• Generous leave policy and paid time off.
• Opportunities for professional development and training.
• Flexible working hours.
• Team-building activities and events.

Company Culture

• Collaboration: We believe in the power of collaboration and teamwork to achieve our goals.
• Innovation: Encouraging creative thinking and innovative approaches in every project.
• Diversity and Inclusion: We promote a diverse and inclusive workplace where everyone's ideas are valued.