Digital Marketing Specialist

Job Description

We are on the lookout for a Digital Marketing Specialist to join our vibrant team in Durban. In this role, you will be responsible for developing, implementing, and managing marketing campaigns that promote our products and services. You will play a key role in enhancing brand awareness within the digital space and driving website traffic and conversions.

Responsibilities

• Plan and execute digital marketing campaigns from start to finish.
• Conduct extensive analysis on competitor strategies and market trends.
• Collaborate with other departments to align marketing strategies with overall company objectives.
• Utilise email marketing tools to automate campaigns and manage lists.
• Update and manage the company’s website and social media profiles.
• Create and monitor online advertisements to optimise visibility and conversions.

Requirements

Education

• Bachelor's degree in Marketing, Communications, or a related discipline
• Relevant post-graduate qualification is preferred

Experience

• 4-6 years of experience in digital marketing roles

Technical Skills

• SEO and PPC
• Email Marketing

Soft Skills

• Leadership
• Team Collaboration

Languages

• English: Fluent

Advantageous

• Certification in Digital Marketing: Any industry-recognized certification in digital marketing will be advantageous.
• Strong understanding of UX/UI principles: Knowledge of User Experience and User Interface design principles.

Benefits

• Comprehensive health insurance
• Retirement plan with company contribution
• Flexible hours and remote work options
• Access to training and resources for personal growth

Company Culture

• Diversity and Inclusion: We celebrate diversity and foster an inclusive environment.
• Work-Life Balance: We promote a healthy work-life balance and value the well-being of our employees.