Social Media Manager

Job Description

We are looking for an enthusiastic Social Media Manager to join our dynamic team in Durban. The ideal candidate will be responsible for creating and executing social media strategies that enhance brand awareness and drive engagement. This role requires a keen understanding of social media trends and the ability to analyze performance metrics.

Responsibilities

• Formulate and manage campaign budgets for social media advertising.
• Develop brand voice guidelines and ensure consistency across platforms.
• Conduct targeted ads and sponsored posts to enhance visibility.
• Analyze community insights to tailor strategies and content.
• Educate team members on social media trends to foster a culture of innovation.
• Implement A/B testing for posts to refine engagement techniques.
• Organize and participate in promotional events and activities to increase brand visibility.

Requirements

Education

• Bachelor's degree in Marketing or related disciplines
• Relevant certifications in digital marketing are advantageous

Experience

• 3+ years of social media marketing experience

Technical Skills

• SEO Knowledge
• Social Media Advertising

Soft Skills

• Adaptability
• Teamwork

Certifications

• Facebook Blueprint Certification
• Google Ads Certification

Languages

• English: Fluent

Advantageous

• Familiarity with video editing software: Ability to create and edit videos for social media content.
• Experience in influencer marketing strategies: Knowledge of how to leverage influencers to amplify brand messages.

Benefits

• Comprehensive health plans including dental and vision
• Annual performance bonuses and salary reviews
• Work-life balance initiatives
• Access to ongoing training and workshops

Company Culture

• Diversity: We celebrate diversity and value diverse perspectives and backgrounds.
• Learning Environment: We prioritize continuous learning and professional growth for all employees.
• Work-Life Balance: We promote a healthy work-life balance and encourage flexible working arrangements.