Digital Marketing Specialist

Job Description

We are on the hunt for a talented Digital Marketing Specialist to join our dynamic team in Cape Town. The ideal candidate is proficient in digital marketing tools and techniques, and has a knack for analytics and creativity. You will be strategizing and implementing marketing campaigns, optimizing for SEO, and managing social media channels to enhance the brand's online presence.

Responsibilities

• Plan and implement PPC campaigns to drive traffic and conversions.
• Develop A/B test strategies for email and advertisements.
• Maintain brand voice and messaging consistency across all platforms.
• Utilize data analytics tools for tracking marketing performance.
• Engage in market research to identify new opportunities.
• Optimize landing pages for conversion rate improvements.
• Assist in organizing promotional events and campaigns.

Requirements

Education

• Bachelor's degree in Marketing or Communications
• Relevant certifications would be advantageous

Experience

• 3+ years in digital marketing with a focus on SEO and content creation

Technical Skills

• Social Media Marketing
• Data Analysis

Soft Skills

• Time Management
• Team Player

Certifications

• Facebook Blueprint Certification

Languages

• English: Fluent

Advantageous

• Experience with digital marketing tools like SEMrush: Familiarity with SEMrush for SEO audits and competitive analysis.
• Understanding of UX/UI principles: Basic knowledge of UX/UI design principles to collaborate effectively with design teams.

Benefits

• Health and wellness benefits
• Flexibility to work remotely
• Professional development opportunities
• Generous leave policy

Company Culture

• Collaborative Work Environment: At Innovate Digital Agency, we foster teamwork and encourage creative collaboration.
• Growth Mindset: We prioritize ongoing learning and professional growth for all employees.
• Diversity and Inclusion: We are committed to building a diverse and inclusive culture, welcoming talents from all backgrounds.