Customer Acquisition Manager

Job Description

We are seeking an experienced Customer Acquisition Manager to lead our growth initiatives in Cape Town. The successful candidate will be adept at developing innovative marketing strategies, managing projects, and optimizing customer acquisition channels to drive sales and enhance customer engagement.

Responsibilities

• Design and execute multi-channel marketing campaigns tailored to customer acquisition.
• Assess and enhance the user experience across all acquisition channels.
• Negotiate and manage partnerships with agencies and vendors.
• Create compelling content for marketing materials and digital platforms.
• Establish KPIs and measurable metrics for customer acquisition success.
• Foster relationships with key stakeholders to enhance brand visibility.
• Explore and adopt innovative digital tools to support acquisition efforts.

Requirements

Education

• Bachelor's degree in Marketing or Business
• Master's degree preferred.

Experience

• 5+ years in sales and marketing roles focused on customer acquisition.

Technical Skills

• SEO Strategies
• Social Media Marketing

Soft Skills

• Negotiation Skills
• Creative Thinking

Certifications

• Digital Marketing Institute Certification
• Content Marketing Certification

Languages

• English: Fluent

Advantageous

• Familiarity with email marketing tools: Experience using tools like Mailchimp or Constant Contact.
• Proficiency in creating reports: Ability to prepare detailed reports on acquisition performance.

Benefits

• Comprehensive health and wellness benefits
• Retirement savings plan with employer contribution
• Flexible working hours
• Ongoing training and career development

Company Culture

• Team Collaboration: We believe in working together, sharing knowledge, and supporting one another.
• Customer Centricity: Our customers are at the heart of everything we do; we strive to exceed their expectations.
• Sustainability Focus: We are dedicated to sustainable practices that benefit our community and environment.