Digital Marketing Manager

Job Description

We are seeking a skilled Digital Marketing Manager to spearhead our online marketing strategies. In this role, you will oversee all digital campaigns, enhance our brand presence online, and lead a dynamic team of marketing professionals. The ideal candidate should have a passion for digital marketing and a proven track record in delivering successful campaigns.

Responsibilities

• Lead the development and execution of online marketing strategies.
• Monitor and assess the effectiveness of digital marketing initiatives.
• Generate insights and analytics reports for upper management.
• Optimize user experience on digital platforms.
• Collaborate with sales and product teams to align marketing efforts.
• Manage social media accounts and engage with the online community.
• Develop email marketing strategies to nurture leads.
• Identify new digital marketing opportunities and channels.
• Create training and development programs for marketing team members.

Requirements

Education

• Bachelor's degree in Marketing or a related field
• Master’s degree is advantageous

Experience

• Minimum of 5 years in digital marketing management

Technical Skills

• PPC Advertising
• Content Marketing
• Email Marketing

Soft Skills

• Creativity
• Teamwork

Certifications

• Facebook Blueprint Certification
• Digital Marketing Institute Certification

Languages

• English: Fluent
• Zulu: Conversational

Advantageous

• Experience in eCommerce strategies: Knowledge of online sales funnels and customer journey optimization.
• Certifications in digital marketing: Additional certifications in digital marketing disciplines are a plus.

Benefits

• Comprehensive health insurance
• Employee development programs
• Performance bonuses
• Remote work options available

Company Culture

• Team Spirit: We cultivate a strong team spirit and support one another to achieve collective goals.
• Work-Life Balance: We value balance and flexibility to support our employees' wellbeing.
• Recognition: We recognize and celebrate achievements and contributions of our staff.