Digital Marketing Specialist

Job Description

We are seeking a creative and results-driven Digital Marketing Specialist to join our team in Bloemfontein. In this role, you will be responsible for developing, implementing, and managing digital marketing campaigns that promote our products and services, while also enhancing brand awareness.

Responsibilities

• Develop strategic marketing plans to increase online visibility.
• Conduct market research to identify new opportunities.
• Collaborate with the sales team to align marketing strategies with business objectives.
• Maintain and grow the company’s social media presence across all platforms.

Requirements

Education

• Bachelor's degree in Digital Marketing or related discipline
• Masters preferred

Experience

• 4+ years in a digital marketing role

Technical Skills

• Email Marketing
• Content Management Systems

Soft Skills

• Communication
• Teamwork

Certifications

• Facebook Blueprint Certification
• Google Ads Certification

Languages

• English: Fluent

Advantageous

• Familiarity with marketing automation tools: Experience with platforms such as Marketo or HubSpot.
• Knowledge of A/B testing best practices: Proven ability to perform and analyze A/B testing for campaigns.

Benefits

• Attractive salary package with bonuses
• Health, dental, and vision insurance
• Generous leave policies
• Opportunities for professional growth

Company Culture

• Collaboration: Our team thrives on collaboration, sharing ideas and strategies to achieve collective success.
• Flexibility: We promote work-life balance with flexible working arrangements.
• Supportive Environment: We foster a supportive atmosphere that encourages feedback and growth.