Digital Marketing Specialist

Job Description

We're on the lookout for a Digital Marketing Specialist to join our innovative team in Durban. The ideal candidate will have a strong background in executing digital marketing campaigns, optimising SEO strategies, and managing social media platforms. You will play a crucial role in enhancing our online presence and driving traffic to our client's websites.

Responsibilities

• Engage with audiences through social media and email channels.
• Collaborate with sales teams to ensure alignment on marketing messaging.
• Implement website updates and enhancements based on user feedback.
• Organise and manage online promotional events.

Requirements

Education

• Bachelor's degree in Marketing or Business
• Professional certifications in digital marketing are a plus

Experience

• 5+ years of experience in a similar role

Technical Skills

• SEO Tools (e.g. Moz, SEMrush)
• Email Marketing Platforms (e.g. Mailchimp)

Soft Skills

• Team Leadership

Certifications

• Google Analytics Certification

Languages

• English: Fluent

Advantageous

• Familiarity with Adobe Creative Suite: Skill in using Adobe Creative Suite for content creation.
• Experience working with influencers: Knowledge of influencer marketing strategies.

Benefits

• Comprehensive health benefits
• End-of-year bonuses based on performance
• Work-from-home options
• Training and upskilling opportunities

Company Culture

• Team Spirit: We foster a strong team spirit, collaboration, and camaraderie.