Product Marketing Manager

Job Description

Join our team as a Product Marketing Manager where you will leverage your expertise in product positioning and market analysis. You will lead marketing campaigns, identify market opportunities, and influence product development to align with customer expectations, ultimately driving business growth in Pretoria.

Responsibilities

• Shape the product narrative and align it with the overall brand strategy.
• Manage product marketing communications during the launch phase.
• Work with data analysis tools to gather insights about product performance.
• Collaborate with the creative team to develop effective advertising campaigns.
• Train sales teams on product features and benefits to improve client engagement.

Requirements

Education

• Bachelor's degree in Marketing or Business Administration
• Master's degree in Marketing is preferred

Experience

• 7+ years of experience in product marketing

Technical Skills

• SEO/SEM
• Email Marketing

Soft Skills

• Strategic Vision
• Problem-solving

Certifications

• HubSpot Inbound Marketing Certification
• Certified Market Research Analyst (CMRA)

Languages

• English: Fluent
• Zulu: Conversational

Advantageous

• Experience in Digital Transformation initiatives: Involvement in projects focusing on digital innovation.
• Proficiency in CRM tools: Experience with customer relationship management software.

Benefits

• Inclusive health and wellness programs
• Generous annual leave policy
• Employee training and professional growth support
• Access to modern office facilities

Company Culture

• Empowerment: We empower our employees to take ownership of their work and contribute to organizational success.
• Learning Mindset: Our organization embraces continuous learning and development, providing ample opportunities for staff to grow their skills.
• Work-Life Balance: We value the importance of a balanced life, offering flexible working conditions to accommodate personal responsibilities.